John Frieda, the British hairstylist who built an international haircare business and worked with high-profile personalities, has died at the age of 75, The Independent reported.
Frieda rose to international prominence through his haircare products, particularly the Frizz Ease range, which became a major name in the beauty industry. Japanese cosmetics company Kao acquired his haircare business in 2002 in a deal valued at $450 million.
His death was announced on Tuesday by the John Frieda Hair Salon through its official Instagram account. The announcement said he died peacefully in the company of his family but did not disclose the cause of death.
Over the course of his career, Frieda became associated with several prominent figures, including the late Princess Diana and actress Joanna Lumley. His influence also extended to professional hairstylists, among them celebrity colourist Nicola Clarke, who described him as a major mentor in her career.
Clarke disclosed that Frieda had been battling an illness, paying tribute to his professional influence and personal kindness.
Born in London in 1951, Frieda began learning the trade at his father’s hairdressing salon before establishing himself independently in his early twenties.
He married singer Lulu in 1977, and they had a son, Jordan, before their marriage ended in 1991. He later married Avery Agnelli in 2019, with whom he had two children.
Tributes have also come from his family and colleagues. His stepdaughter, Asia, described him as an exceptional person, while Cetera Lamb, creative director of his Mayfair salon, credited him with transforming the establishment over five decades.
Lamb said the salon would preserve his professional values and continue the legacy he built within the hairdressing industry.

